Whether you want to get into better shape, go on a dream vacation, or finally get around to cleaning out the garage, you probably have pretty lofty goals for 2018. Though the team at Adscend probably can’t help you achieve most of these resolutions, we can help you make more money next year with our Offer Wall. In fact, we’ve got five strategies that you can try today that will help you earn more from your Offer Wall in 2018…
#1: Become a Linked Partner
Becoming a Linked Partner means connecting the rewards platform on your site, app, or game directly to one of our owned and operated (O&O) video properties. Once you become a Linked Partner, users will be able to watch videos to earn points towards your rewards at any of the following locations: EngageMe.tv site and Smores.tv site.
Becoming a Linked Partner Increases Your Offer Wall Earnings by:
- Driving New Rewards-seeking Users to Your Site, App, or Game: Users visiting any of our O&O properties will be able to discover, and start earning with, your rewards platform.
- Getting the Benefits of Free Promotion: We’re actively promoting our O&O sites and apps, thus sending more users to our Linked Partners. Through recent promotion alone, we sent 400 free new users to one of our Linked Partners!
- Giving You a Mobile Presence: Is your rewards platform not optimized for mobile traffic? No worries! Becoming a Linked Partner opens your platform up to mobile traffic by allowing users to earn your rewards via our O&O apps and mobile-optimized sites.
Best of all, becoming a Linked Partner is 100% free and has helped publishers boost Offer Wall earnings by 50%. To become a Linked Partner, simply complete this form: EngageMe.tv/Smores.tv Linked Partner Form.
#2: Add a Video-Only Offer Wall
We’ve seen video offers quickly become the most popular way for users to earn rewards, as evidenced by countless recent studies like this one, which showed that 71% of players prefer watching video ads to earn in-game items. For many publishers, a great way to give users more access to video offers is to add a second, video-only, Offer Wall.
An additional video-only Offer Wall allows you to call attention to our exclusive, popular, and high-performing EngageMe.tv and Smores.tv offers. These offers feature short, engaging videos that make it easy for users to earn more rewards, and stay glued to your site, app, or game longer (desktop publishers have reported increases of 20%-30% from featuring these exclusive offer types).
Creating a video-only Offer Wall is quick and easy, and can be accomplished in IFRAME integration by creating a new Offer Wall and then simply turning off all offer categories except for “Videos” in the Create/ Edit Offer Wall settings (shown below), or by choosing only video offers via the Managed Offers area).
This task can also easily be done with our API by calling video offers. Instructions on integrating and configuring our Offer Wall via API can be found here. You can also choose to pull a feed of video offers via our Offers API.
Once your video-only Offer Wall is created, you can add the new Offer Wall into a specific “Videos” section on your site, app, or game, or feature the Offer Wall in another way to give it more prominence. Either way, you’ll be driving more users to our most popular offers, leading the way for increased revenue (recent publishers who have added a video-only Offer Wall have increased monthly earnings by as high as 88%!).
#3: Participate in an Extra Points Promotion
During an Extra Points promotion, we will automatically increase the payouts on all of your Offer Wall offers by 50%. This means that both you and your users will earn 1.5 times the normal rate during the duration of the promotion. To make this even more enticing for your users, you can choose to match our 50% rate increase, making this a true Double Points promotion. All we need from you is confirmation that you will actively promote this promo to your users by an email push, banners on your homepage, etc.
If you would like to participate in an Extra Points promotion, simply let your account manager know via email, or by completing a support ticket via the Submit a request link on the top-right corner of this page. Your account manager will then reach out to you with all of the necessary information to get started, including dates and terms of your Extra Points promotion. Your account manager can also get custom promotional materials, such as banner and email creatives.
Speaking of Extra Points promotions, we have a serious earnings opportunity available to you until December 25, 2017, with our ‘Tis the Season promotion. With this seasonal promotion, you can earn up to 30% more per watch on EngageMe.tv or Smores.tv offers. Get all of the details on the ‘Tis the Season promotion here.
#4: Refer Friends to Adscend Media
The Adscend Media Referral Program allows you to earn 5% commission on the lifetime earnings of every publisher that you refer to Adscend Media! These referrals can quickly add up, and provide a nice way to supplement your Offer Wall earnings. For example, say you refer an average, medium-sized publisher who earns $7,500 a month with us. With this referral, you’ll end up getting paid $375 per month for as long as they continue to earn at that level. Not too shabby.
To earn this commission, all you have to do is promote your personal Adscend referral link or banner, and once someone signs up from that link or banner, they’ll be automatically added to a list of your referrals in your publisher dashboard. Visit the Adscend Media Referral Program page to get started.
#5: Survey Your Offer Wall Users/Review Your Data
Do you know which offers your users prefer? You can always guess which offers your users want to see on your Offer Wall, but why take that chance? Instead of guessing, try sending out a short survey to your users (maybe as part of a holiday email?) on which types of offers they like best, or take a half hour to study your offer completion statistics (click on the “Offer Wall” tab to zero in on the data). Once you have enough data, you can adjust your Offer Wall to feature the offer types that your users prefer, or even create a separate Offer Wall based on a specific offer type, like a video-only Offer Wall or survey-only Offer Wall. Either way, you’ll likely get more conversions if you serve offers that your users want to see.
You’re Now Prepared to Earn More from Your Offer Wall in 2018
The tactics listed above are designed to be able to be put into practice today, and should start impacting your 2018 Offer Wall earnings as soon as the end of January. However, if you need assistance with any of the tactics listed above, or have questions on anything, feel free to let your account manager know by completing a support ticket via the Submit a request link on the top-right corner of this page.