Some things in life we will always say “yes” to, like fresh Parmesan cheese on top of pasta, free shipping, and watching one more episode of Game of Thrones. More website traffic is another one of those universal truths in life that is always a good idea. Unlike the items listed above, getting more site traffic can be costly, challenging, and time-consuming. Therefore, we’ve outlined five tactics below that should help drive more users to your site (and your Offer Wall), without requiring too much time or cost. Whether you have an established site, or have just launched, give the tactics below a shot if you’re looking for a quick boost in traffic:
5 Cheap & Easy Ways to Get More Traffic to Your Site
Find Competitor Backlinks
Backlinks are basically a vote of confidence for your site, and play a key role in helping your site appear higher in search engine results for key terms. Essentially, the more quality (i.e. older, well-respected) sites that link back to your site, the more trusted your site becomes, improving your ranking for key search terms. However, the days of easily acquiring these links are long gone, as you simply can’t place your URL in the comment section of blogs, unrelated directories, and weird social media sites (remember Squidoo?) anymore to get a backlink. Though the days of shamelessly-easy link building are gone, one simple method to generate backlinks has stood the test of time: competitor backlink analysis
Competitor backlink analysis simply refers to the process of using a tool to find the sites that link back to one your competitors, providing you with numerous benefits including:
- Knowing which sites are your competitor’s strongest backlinks
- Letting you know how difficult it will be to outrank a competitor
- Finding potential sites to partner with or advertise
Most importantly, competitor backlink analysis gives you a direct roadmap on how to improve your rankings!
All you have to do is a run a search on a tool like Link Explorer (10 free queries per month) or Majestic ($49.99 per month), determine which sites you would like to receive links from, and craft a strategy to acquire those links. Getting a backlink from a site isn’t always easy, but most of the time you can acquire the link simply by creating useful content that appeals to the site’s owner, such as a whitepaper, or helpful blog post. Other times generating a backlink is quite easy, such as finding a site that is actively looking to list sites in your vertical, like a directory site, and then simply adding your link. You won’t know until you give it a shot!
Start a Referral Program
You may not realize it, but there is a hungry sales team just waiting to tell the world about your site--your users! For just a little financial incentive, your users will gladly share your site via banner/text link, email, or social media through a referral program. And there is no better way to bring more users to your site and generate signups than through word-of-mouth marketing, as 84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products
Setting up a referral program is easier (and cheaper) than you may think, and there are a multitude of pricing and feature options depending on how extensive you want your referral program to be. To make your decision a little easier, check out this recent piece by Referral Rock, which does an awesome job breaking down pricing and feature sets for popular referral program software.
Shameless Plug: Speaking of referral programs, the Adscend Media Referral Program allows you to earn 5% commission on the lifetime earnings of every publisher that you refer to Adscend Media! Visit the Adscend Media Referral Program page to get started today!
Become a Linked Partner
Becoming a Linked Partner allows you to connect your rewards platform directly to one of our owned and operated (O&O) video properties and is a quick and easy way to generate more site traffic. Once connected as a Linked Partner, new rewards-seeking users will be able to discover your site, sign up for your platform, and then earn points towards your rewards through watching videos on our properties, including:
Essentially, your platform will be listed as an available earnings option for the tens of thousands of users who visit our desktop and mobile app O&O properties daily (example placement from Smores.tv shown below):
Besides allowing your site to become discoverable to new users, becoming a Linked Partner allows you also to benefit from our promotional efforts. At Adscend, we’re actively promoting our O&O sites and apps, thus by default, we’re also sending more users to our Linked Partners. Through one recent promotion, we sent 400 new users to one of our Linked Partners
To become a Linked Partner, simply complete the EngageMe.tv/Smores.tv Linked Partner Program form (takes less than five minutes to complete). Becoming a Linked Partner is also 100% free!
Give Your Site an On-Page SEO Tune-Up
Making your site user and search engine friendly is a key factor in how your site ranks for key search engine terms (and gets more traffic). Known as on-page SEO, this practice encompasses all of the structural elements (title tags, headers, link structure, etc.) and content on your site. Improving your on-page SEO is totally in your hands (unlike link building, quantity of traffic, amount of time your site has been indexed, and other SEO-ranking factors) and is often free. Though this practice takes a little bit of “elbow grease,” it can easily be done by simply following along with the instructions listed in most SEO blogs, or through popular on-page optimization tools. To make things easier, we have listed our favorite blog posts and tools to measure and improve your on-page SEO below:
On-Page SEO Articles:
- The On-Page SEO Cheat Sheet--Neil Patel
- On-Page SEO: Anatomy of a Perfectly Optimized Page (2018 Update)--Backlinko
- On-page SEO--Moz
Low Cost On-Page SEO Tools:
Expand Your Marketing to More Countries
The final tip that we have to help you generate more traffic is to expand your marketing efforts to more countries. Essentially, this tip boils down to two tactics: updating the offers that you include in your Offer Wall and translating your site. Executing both of these tactics allows you to tap into larger audiences, pumping in new sources of traffic to your site.
Though users in the United States love to earn rewards by watching videos, taking surveys, or completing easy actions, there is a thriving rewards scene globally that you don’t want to miss out on. From the United Kingdom, to Canada, to Germany, users can’t seem to get enough of sites like Smores.tv or EngageMe.tv. To help determine which countries you should expand your marketing efforts towards, definitely reach out to your account manager for recommendations. Your account manager can tell you which locations have a strong inventory, and which are emerging. Additionally, you can perform an offer search to view our available inventory in specific countries. With the Adscend Media Offer Wall, the best performing offers are displayed automatically based on user location. Thus, once you decide to start marketing in new geo's, you can rest assured that our best offers will always display to your users in your new target countries!
The second part of expanding your marketing to more territories takes a little time and money, but can pay huge dividends. Localizing your site allows you to enjoy higher site rankings in less competitive countries(basically anything outside of the US), gives your site placement over non-translated sites, and lets users sign up and start earning with your site easier. These benefits can all add up to significant new monthly revenue streams, as we have seen our publishers increase their earnings by up to 50% by expanding their marketing into new countries. Translating your site isn’t cheap, but isn’t as cost-prohibitive as in the past, with sites like Worders and Localizer offering affordable and quick translation.
Hopefully, the tactics listed above will help you generate more traffic to your site and give you a nice revenue boost. However, if you need more ideas on how to generate traffic, or have any questions on anything listed above, feel free to drop us a note by using the Submit a request form (located on the top-right corner of this page).